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April 18, 2008, Newsletter Issue #58: Sparkle & Shine Cards
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Tip of the Week
The use of embellishments such as glitter, sequins, faux crystals and gems are making the greeting card industry sparkle and shine.
Retailers and consumers alike are drawn to jewel embellishments because they lend a distinctive richness to the greeting card. These embelishments are ideal for making the everyday card much more and increasing its value.
With the addition of these gems and sparkling embellishments, a greeting card is transformed into a memorable, more personalized gift without increasing the cost of the card by much.
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